Acting as cultural producers, students develop a fashion identity from product to promotion. Students make a small collection of clothes or accessories, design a logo and brand identity, and finally, photograph the collection for promotional purposes. By managing all aspects of their comprehensive project, students learn about entrepreneurship in the graphic design context. Further, students work in teams to produce a promotional event. This class encourages interdisciplinary collaboration as students swap skills and share resources.

Our first class together, I had the students create their own brand identities based on the topics that most interested them. Some students created fashion brands that spoke to sustainability, others more people conscientious and there were some students that wanted to make brands that focused on basics like Fear of God’s essentials. We designed, brainstormed, critiqued, created and by the end made products.

Custom Class Structure

Basic

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Intermediate

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Advanced

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Selected Project Case Studies

PNTHR

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ECOTHO

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Advanced

What should we know about the services you provide? Better descriptions result in more sales.